PCM is a black-owned hair accessory company catered to men with curly and textured hair. The brand is the brother company of The PuffCuff LLC. I currently act as lead designer for both brands. PCM has a more minimalistic and masculine design style than its sister company, and as lead designer I ensure art direction matches the overall brand presence in materials such as emails, social graphics, and more. Below I have a few examples of my work for the brand.