Gaye Njorro is a Gambian training center tasked with educating and empowering the youth. I was asked to do their brand redesign starting with a new symbol and business card for their Executive Director. Their initial symbol featured a lowercase g with a diploma. I wanted to keep the same concept, but modernize it a bit. I kept the school element of the logo but replaced the diploma with a graduation cap, which gave the g more character almost like a person. I used their signature orange color along with some tints and shades of the color and then blocked off different sections to make it a little more interesting than a normal "g". I also wanted the business card to go with the different tints and shades of orange I used.
