Gaye Njorro is a Gambian training center tasked with educating and empowering the youth. I was asked to do their brand redesign starting with a new symbol and business card for their Executive Director. Their initial symbol featured a lowercase g with a diploma. I wanted to keep the same concept, but modernize it a bit. I kept the school element of the logo but replaced the diploma with a graduation cap, which gave the g more character almost like a person. I used their signature orange color along with some tints and shades of the color and then blocked off different sections to make it a little more interesting than a normal "g". I also wanted the business card to go with the different tints and shades of orange I used.
![](https://cdn.myportfolio.com/e55e71da-6d2f-439e-bf76-1d44e5fae448/fe32646b-a7b0-4ba5-acc6-518b5d25a91c_rw_3840.png?h=1144dc919bb39a86978a0cb4e52666b4)
![](https://cdn.myportfolio.com/e55e71da-6d2f-439e-bf76-1d44e5fae448/b275d54b-19c9-48d1-8751-51b9bfe096fc_rw_3840.png?h=81418c35c1d339a5e7ee251c1e511670)
![](https://cdn.myportfolio.com/e55e71da-6d2f-439e-bf76-1d44e5fae448/50714459-337c-42b3-8508-f2be148f9460_rw_3840.png?h=91545f4003a1c0044fb6aa55c99efef6)